Like music, maths, art and love...coffee is one of humanties' universal languages. 1 Billion people around the world speak „coffee“ once a day, every day, every week, every year and every second 30,000 cups of coffee are shared in various settings for different reasons, for many occasions and each has its own way to drink it. Coffee is the worlds' second most consumed beverage after water – which naturally translates into an intrinsic conversation with its entire story.